Politicians

One measure of political interest is the willingness of voters to volunteer to work for the cause.

In France, they have a presidential election. There are huge numbers of posters to be stuck up, for all the parties, paid for by the taxpayer.
The parties could not find volunteers to do this. nor could they find a French company to do it, though the profit margin is believed to run at 50%.
So an American company is to do the job. Including the posters for Le Pen, the three Trotsyite parties and the one to the left of the Communists.